Below are the 10 most recent journal entries recorded in kaizenw75414's InsaneJournal:

Thursday, September 15th, 2011
4:28 pm	eBusiness Options Why Your Little Company Requirements 1 eBusiness Solutions  Why Your Small Business Needs One The rapid growth of Internet commerce in recent years presents established small businesses with a serious dilemma. On the one hand they can stick with the business model that has worked for them for the last number of years. On the other hand, they can make the shift to serious eBusiness. Choosing to stand pat is usually much easier in the short term. But in the longer term this almost certainly means they will be left behind by technology, and shed numerous of their most significant customers to much more aggressive competitors. But shifting to eBusiness might involve committing substantial resources to creating a brand new game strategy. That generally indicates refining item lines to create them simpler to sell on-line, upgrading pc systems and web sites, and coaching personnel whatsoever levels to become much more internet savvy. It also indicates creating or hiring staff to deal with the administration of new advertising, sales, and delivery systems, and operating with outside consultants and service providers to deal with the technical elements with the new plan that can't be handled by your personal individuals. Is adopting an eBusiness Answer really worth the effort? Are the brief term issues involved in generating the transition to eBusiness really worth the effort? In practically all instances, Yes. It's like any other investment inside your company. Some companies appear at the cost of upgrading production equipment or of renovating their office or retail space and decide it is simply not worth the cost. They decide the future is too uncertain to risk moving ahead, so they opt to tread water until either circumstance changes, or they simply cannot continue any longer in business. In this sense, choosing to stay abreast of technological changes is a business necessity. And these days deciding to get involved with eBusiness is the most important technological decision many current businesses will ever make. Here are some of the more important advantages of moving to eBusiness: You can develop a more cost effective communication and marketing strategy  The most obvious advantage of upgrading to eBusiness is that it gives you a vital web presence. In an upgraded eBusiness environment your business web site becomes the focal point of one's communications and advertising technique. And in an era exactly where an increasingly big quantity of individuals are utilizing the internet as their initial supply of item and service info, being there 24/7 is very essential. You are able to reach new markets globe wide The web provides thrilling methods of reaching new markets that could only be dreamed of previously. You will find techniques of promoting your items on-line that permit you to precisely target the clients you're following whether or not they're inside your town or on the other side with the globe. You are able to reach nearby clients and prospects much more successfully Till lately, businesses providing a item or service to nearby clients could not see the benefits of having an online presence. But as more and more people become comfortable with using the internet, instead of traditional advertising sources like classified ads or yellow pages, having an aggressive web presence makes better business sense even for local companies. This may also offer a springboard to developing new markets further afield. You can cut advertising and marketing costs Online advertising is not only more efficient, but it is often less expensive than traditional advertising. After sales training expenses can also be reduced by utilizing online seminars, training videos and tutorials. You can streamline the ordering process by taking orders online Implementing an online ordering program lets you get rid of manual paper function or telephone order taking. It also provides the chance of integrating your sales order program with order fulfillment and delivery so clients could be as much as speed on the progress of their orders whatsoever occasions. You are able to cut communications and telephone expenses Whilst the expenses of voice communications utilizing lengthy distance telephone services have already been coming down rapidly more than the final couple of years, switching to an eBusiness model provides the chance of completely eliminating numerous of those expenses. Obviously there's conventional e-mail. But beyond that you will find systems like Live Help exactly where clients can chat reside with assistance or sales staff. And also the improvement of VoIP (Voice More than Web) promises to totally revolutionize telephone service. Discovering the proper eBusiness Answer Each and every company is distinctive, so each and every company will need a distinctive eBusiness answer. Probabilities are most little companies won't have the resources in-house to create the move. In that situation they ought to discover an eBusiness answer provider that requires a comprehensive method to every scenario. Instead of providing a prepackaged plan, they ought to be in a position to appear cautiously at a company and make recommendations according to its particular requirements. That consists of the capability to offer staff coaching and ongoing assistance lengthy following the initial program is place in location. If You need help developing your companies E-Strategy Solutions then please visit http://www.kaizenwebmedia.com (Comment on this)
Monday, August 15th, 2011
10:17 am	Leading ten Factors Why You'll need a Web site Leading ten Factors Why You'll need a Web site 1.Your company is Open towards the Globe 24/7, 365 Days a Year In contrast to your companys workplace that might be open from 8-5, Monday thru Friday, your companys web site is open 24 hours each day, 365 days a year. There are lots of various time zones that might impact your company, which is why becoming on the internet makes it time handy for everybody. 2. Its Your On-line Brochure / Catalog That will Be Changed at Anytime A web site is simpler, less expensive and quicker to update than print material. Its capacities are almost limitless which allow you to provide users with more comprehensive information. This will save you money on printing and distribution costs as well. 3. Reach New Markets with a Global Audience On the internet, you arent that local little business anymore. You have the potential to be seen by millions across the globe. Did you ever think your company would have the possibility of doing business around the world? Well, now you can. Without a doubt, the internet is the most cost effective way to trade nationally and internationally. 4. Improved Customer Service By providing answers to questions on your website, sales and information requests can be processed automatically and immediately, whether someone is in the office or not. Online types could be utilized to permit clients to request quotations or ask additional info. Save expenses by permitting users to download invoices, proposals and essential documents. 5. Present a Expert Image For a little company, a well-designed internet website is really a fantastic way of instilling self-confidence and searching larger than you really are. In this day in age, clients assume which you currently possess a web site. By now, your main competitors most likely currently possess a presence on the web. If they do, maintain up with them and discover methods to create yours much better. 6. Sell Your Items Why pay costly rent, overhead, electric bills, and all of the other expenses that go together with owning a bricks-n-mortar company? Promoting in cyberspace is a lot less expensive along with a good way to supplement your offline business. Providing secure online ordering is very affordable for even the smallest businesses. 7. Promote Your Services Lawyers, doctors, financial consultants, entertainers, realtors and all service oriented businesses should let customers know that they have a choice. Millions of users are referring to the web and are using companys websites to make major decisions when they need a specialized service. 8. Gather Information and Generate Valuable Leads You can gather information about your customers and potential customers by using forms and surveys. Rather than going out and getting leads, let them come to you. This is a great tool for prospecting targeted customers looking to use your products and services. 9. Provides Instant Gratification People are busy and dont prefer to wait for info. Give them what they want, once they want it. If your item is appropriate, provide them totally free samples or trials to download. This consists of photos, brochures, software program, videos, Energy Point slides, music and much more. 10. Fantastic Recruiting Tool Whether or not you're searching for talent or posting job possibilities together with your business, your web site is really a fantastic recruiting tool for creating your company. Now that you have the top ten reasons you need a website, Let me help you design or re design your website. Visit our website at www.kaizenwebmedia.com . Small business web site design (Comment on this)
Thursday, August 11th, 2011
10:17 am	Top 10 Reasons Why You need a Website Top 10 Reasons Why You need a Website 1.Your business is Open to the World 24/7, 365 Days a Year Unlike your companys office that may be open from 8-5, Monday thru Friday, your companys website is open 24 hours a day, 365 days a year. There are many different time zones that may affect your business, which is why being on the web makes it time convenient for everyone. 2. Its Your Online Brochure / Catalog That can Be Changed at Anytime A website is easier, cheaper and faster to update than print materials. Its capacities are nearly limitless which permit you to offer users with much more comprehensive info. This may save you cash on printing and distribution expenses also. 3. Reach New Markets having a International Audience On the web, you arent that nearby small company any longer. You've the possible to become observed by millions across the globe. Did you ever believe your business would have the chance of performing company all over the world? Nicely, now you are able to. With out a doubt, the web will be the most price efficient method to trade nationally and internationally. 4. Enhanced Consumer Service By supplying answers to concerns in your web site, sales and info requests could be processed automatically and instantly, whether or not somebody is within the workplace or not. On-line types could be utilized to permit clients to request quotations or ask additional info. Save expenses by permitting users to download invoices, proposals and essential documents. 5. Present a Expert Image For a little company, a well-designed internet website is really a fantastic way of instilling self-confidence and searching larger than you really are. In this day in age, clients assume which you currently possess a web site. By now, your main competitors most likely currently possess a presence on the web. If they do, maintain up with them and discover methods to create yours much better. 6. Sell Your Items Why pay costly rent, overhead, electric bills, and all of the other costs that go along with owning a bricks-n-mortar business? Selling in cyberspace is much cheaper and a good way to supplement your offline business. Providing secure online ordering is very affordable for even the smallest businesses. 7. Promote Your Services Lawyers, doctors, financial consultants, entertainers, realtors and all service oriented businesses should let customers know that they have a choice. Millions of users are referring to the web and are using companys websites to make major decisions when they need a specialized service. 8. Gather Information and Generate Valuable Leads You can gather information about your customers and potential customers by using forms and surveys. Rather than going out and getting leads, let them come to you. This is a great tool for prospecting targeted customers looking to use your products and services. 9. Provides Instant Gratification People are busy and dont like to wait for information. Give them what they want, when they want it. If your product is suitable, offer them free samples or trials to download. This includes pictures, brochures, software, videos, Power Point slides, music and more. 10. Great Recruiting Tool Whether you are looking for talent or posting job opportunities with your company, your website is a great recruiting tool for building your business. Now that you have the top ten reasons you need a website, Let me help you design or re design your website. Visit our website at www.kaizenwebmedia.com . Small business web site design (Comment on this)
Friday, July 29th, 2011
7:33 pm	Before you Launch that Local Small Business Website Before you Launch that Local Small Business Website I was approached to do a speaking gig to a group of local small business owners who owned brick and mortar businesses and wanted to launch websites to make use of for nearby and on-line advertising purposes. I figured because I was writing a presentation up for that, I'd condense it into a shorter version and throw it up right here. This post isn't for skilled search marketers or expert webmasters. This really is aimed in the little mom and pop that doesnt make their living on-line, but rather would prefer to acquire a couple of leads right here and there from usually non-competitive geographical + keyword combo terms by placing up a web site consisting of a handful of pages  additionally to supplying helpful info to all guests to their websites  whether or not they come from search engines like google or nearby offline advertising efforts. Think it or not, not everybody who reads my weblog is large into search engine optimization  I get lots of emails from little company owners asking about what might appear like remedial topics to those of us who make our living in the industry. So, this post is for them. ;-) Getting started: 1. Get your own domain name and register it for several years. With a successful business, spending 50 dollars to register your domain for the next five years is a no-brainer. 2. Get a decent host  for a local small business website that doesnt envision mounds of traffic or a complicated website setup, you can find a ton of affordable and reliable hosting options for less than 10 dollars per month. Pay the 1-2 dollars extra per month for a unique IP address (your host will know what that means). 3. Set up an email address using your domain. Your hosting plan will come with a minimum of one free email address and your host should have instructions on how to setup and configure your mail client to check that email. me@mybusiness.com looks much more professional than me432@yourisp.net. 4. In the event you dont know how you can make a great website either employ a internet designer (for a little website spanning only a couple of pages, the price ought to be really nominal) or maintain it easy having a fundamental background color, fonts and actual life photos (if applicable). Id suggest the internet designer for a nominal fee. Keep in mind, the web site will probably be the very first impression of one's company to on-line users. What to place in your homepage: 1. Make certain your company name, what you do, exactly where you do it, who you do it for and why youre the very best at it all seem on the homepage in text. Be brief and sweet (they are able to go to other pages with the website for in depth info on these topics) but also be descriptive. two. Your address, telephone quantity and e-mail address ought to seem on each and every page in text. Make sure to list this info in complete, such as street address, city, state and zip code. List the telephone number with area code. 3. Hours of operation. 4. Cities you serve in your local area. Other pages you should have at a minimum: 1. About page  This is where you go in depth on your company. Give a detailed, but not too long (think essay, not thesis), explanation on what you do, how long youve been doing it, what makes you the best at it and why customers should choose you above the competition. 2. Services or Products page(s)  Tell them what you do and what you can provide to them. Add pricing information if you feel it is appropriate. If you do something that has a finished result such as landscaping, pool construction, paint jobs, room additions, etc. consider adding pictures of past work  as they say, pictures (that are resized properly using a graphics or photo editing program) could be really worth 1000 words (but make sure to add descriptions of what the photos show in text). three. Get in touch with page  Inform guests how you can get a hold of you. This consists of your complete address, telephone quantity, e-mail address, fax quantity, extra places (if applicable with all of their pertinent info also), hours of operation, a map (you are able to effortlessly get 1 on-line by way of main mapping websites) and directions from 1 or two main roads within the vicinity. Make sure you list a privacy policy on the website in the event you have any types for users to fill out telling them what you'll and wont do with their info. Be sure you verify emails frequently and are timely in responses to inquiries. four. Coupon page (optional)  If you would like to understand when new referrals are coming from your web site, inform individuals to mention that they discovered you by way of your web site for a nominal discount. Generating your new web site search engine friendly: 1. Make certain the titles tags on every page are distinctive and consist of some key phrases you believe individuals would kind into a search engine whilst attempting to discover your website. I.e. in the event you do landscaping in miami, Florida your homepage title tag may be: be: Professional Landscaping Services in Miami, Florida  Your Company (no quotes). Each and every page in your website ought to possess a title tag that reflects the content material particular to that page. two. Make certain the meta description tag on every page consists of a sentence that serves as a mini-advertisement for the business that makes individuals wish to discover much more because it might seem at occasions beneath the title of one's web site in Google along with other search engines like google. Make sure the description isn't only promotional, but informational about your business and web site. three. Make certain the designer doesnt use flash (for the whole web site) or JavaScript hyperlinks to navigate your website. For a myriad of factors you dont care about, I assure you this really is extremely poor in the event you have any hopes of individuals discovering your web site within the search engines like google. four. Add some hyperlinks for your web site which are helpful to individuals searching for information about your services. I.e. if you belong to an association (like an attorney would to the bar), if you have a partnership with a related business (you build pools, so you list a few recommended pool maintenance companies), if you can refer people to sources of additional information (such as an accountant pointing to various documents on the IRS website that may be helpful to consumers)  these are all great links to add to your site. You can work these links into your regular pages or create an additional page for resource links. If You need help developing your companies E-Strategy Solutions then please visit http://www.kaizenwebmedia.com Small business web site design (Comment on this)
Wednesday, April 27th, 2011
2:31 pm	Before you Launch that Local Small Business Website Before you Launch that Local Small Business Website I was approached to complete a speaking gig to a group of nearby little company owners who owned brick and mortar companies and needed to launch web sites to make use of for nearby and on-line advertising purposes. I figured because I was writing a presentation up for that, I'd condense it into a shorter version and throw it up right here. This post isn't for skilled search marketers or expert webmasters. This really is aimed in the little mom and pop that doesnt make their living on-line, but rather would prefer to acquire a couple of leads right here and there from usually non-competitive geographical + keyword combo terms by placing up a web site consisting of a handful of pages  additionally to supplying helpful info to all guests to their websites  whether or not they come from search engines like google or nearby offline advertising efforts. Think it or not, not everybody who reads my blog is big into search engine optimization  I get a lot of emails from small business owners asking about what may seem like remedial topics to those of us who make our living in the industry. So, this post is for them. ;-) Getting started: 1. Get your own domain name and register it for several years. With a successful business, spending 50 dollars to register your domain for the next five years is a no-brainer. 2. Get a decent host  for a local small business website that doesnt envision mounds of traffic or a complicated website setup, you can find a ton of affordable and reliable hosting options for less than 10 dollars per month. Pay the 1-2 dollars extra per month for a unique IP address (your host will know what that means). 3. Set up an email address using your domain. Your hosting plan will come with a minimum of one free email address and your host ought to have directions on how you can setup and configure your mail client to verify that e-mail. me@mybusiness.com looks a lot more expert than me432@yourisp.net. four. In the event you dont know how you can make a great website either employ a internet designer (for a little website spanning only a couple of pages, the price ought to be really nominal) or maintain it easy having a fundamental background color, fonts and actual life photos (if applicable). Id suggest the internet designer for a nominal fee. Keep in mind, the web site will probably be the very first impression of one's company to on-line users. What to place in your homepage: 1. Make certain your company name, what you do, exactly where you do it, who you do it for and why youre the very best at it all seem on the homepage in text. Be brief and sweet (they are able to go to other pages with the website for in depth info on these topics) but also be descriptive. two. Your address, telephone quantity and e-mail address ought to appear on every page in text. Be sure to list this information in full, including street address, city, state and zip code. List the phone number with area code. 3. Hours of operation. 4. Cities you serve in your local area. Other pages you should have at a minimum: 1. About page  This is where you go in depth on your company. Give a detailed, but not too long (think essay, not thesis), explanation on what you do, how long youve been doing it, what makes you the best at it and why customers should choose you above the competition. 2. Services or Products page(s)  Tell them what you do and what you can provide to them. Add pricing information if you feel it is appropriate. If you do something that has a finished result such as landscaping, pool construction, paint jobs, room additions, etc. consider adding pictures of past work  as they say, pictures (that are resized properly using a graphics or photo editing program) can be really worth 1000 words (but make sure to add descriptions of what the photos show in text). three. Get in touch with page  Inform guests how you can get a hold of you. This consists of your complete address, telephone quantity, e-mail address, fax quantity, extra places (if applicable with all of their pertinent info also), hours of operation, a map (you are able to effortlessly get 1 on-line by way of main mapping websites) and directions from 1 or two main roads within the vicinity. Make sure you list a privacy policy on the website in the event you have any types for users to fill out telling them what you'll and wont do with their info. Be sure you verify emails frequently and are timely in responses to inquiries. four. Coupon page (optional)  If you would like to understand when new referrals are coming from your web site, inform individuals to mention that they discovered you by way of your web site for a nominal discount. Generating your new web site search engine friendly: 1. Make certain the titles tags on every page are distinctive and consist of some key phrases you believe individuals would kind into a search engine whilst attempting to discover your website. I.e. in the event you do landscaping in miami, Florida your homepage title tag may be: be: Professional Landscaping Services in Miami, Florida  Your Company (no quotes). Each and every page in your website ought to possess a title tag that reflects the content material particular to that page. two. Make certain the meta description tag on every page consists of a sentence that serves as a mini-advertisement for the business that makes individuals wish to discover much more because it might seem at occasions beneath the title of one's web site in Google along with other search engines like google. Make sure the description isn't only promotional, but informational about your business and web site. three. Make certain the designer doesnt use flash (for the whole web site) or JavaScript hyperlinks to navigate your website. For a myriad of factors you dont care about, I assure you this really is extremely poor in the event you have any hopes of individuals discovering your web site within the search engines like google. four. Add some hyperlinks for your web site which are helpful to individuals searching for info about your services. I.e. in the event you belong to an association (like an attorney would towards the bar), in the event you possess a partnership having a associated company (you develop pools, so you list a couple of suggested pool upkeep businesses), in the event you can refer individuals to sources of extra info (like an accountant pointing to numerous documents on the IRS web site that might be useful to customers)  these are all fantastic hyperlinks to add for your website. You are able to function these hyperlinks into your normal pages or produce an additional page for resource links. If You need help developing your companies E-Strategy Solutions then please visit http://www.kaizenwebmedia.com Small business web site design (Comment on this)
1:34 am	Top 10 Reasons Why You need a Website Top 10 Reasons Why You need a Website 1.Your business is Open to the World 24/7, 365 Days a Year Unlike your companys office that may be open from 8-5, Monday thru Friday, your companys website is open 24 hours a day, 365 days a year. There are many different time zones that may affect your business, which is why being on the internet makes it time handy for everybody. 2. Its Your On-line Brochure / Catalog That will Be Changed at Anytime A web site is simpler, less expensive and faster to update than print materials. Its capacities are nearly limitless which permit you to offer users with much more comprehensive info. This may save you cash on printing and distribution expenses also. 3. Reach New Markets having a International Audience On the web, you arent that nearby small company any longer. You've the possible to be seen by millions across the globe. Did you ever think your company would have the possibility of doing business around the world? Well, now you can. Without a doubt, the internet is the most cost effective way to trade nationally and internationally. 4. Improved Customer Service By providing answers to questions on your website, sales and information requests can be processed automatically and immediately, whether someone is in the office or not. Online forms can be used to allow customers to request quotations or ask further information. Save costs by allowing users to download invoices, proposals and important documents. 5. Present a Professional Image For a small business, a well-designed web site is a great way of instilling confidence and looking bigger than you actually are. In this day in age, customers assume that you already have a website. By now, your primary competitors probably already have a presence on the internet. If they do, keep up with them and find ways to make yours better. 6. Sell Your Products Why pay expensive rent, overhead, electric bills, and all the other costs that go along with owning a bricks-n-mortar business? Selling in cyberspace is much cheaper and a good way to supplement your offline business. Providing secure online ordering is very affordable for even the smallest businesses. 7. Promote Your Services Lawyers, doctors, financial consultants, entertainers, realtors and all service oriented businesses should let customers know that they have a choice. Millions of users are referring to the web and are using companys websites to make major decisions when they need a specialized service. 8. Gather Information and Generate Valuable Leads You can gather information about your customers and potential customers by using forms and surveys. Rather than going out and getting leads, let them come to you. This is a great tool for prospecting targeted customers looking to use your products and services. 9. Provides Instant Gratification People are busy and dont like to wait for information. Give them what they want, when they want it. If your product is suitable, offer them free samples or trials to download. This includes pictures, brochures, software, videos, Power Point slides, music and more. 10. Great Recruiting Tool Whether you are looking for talent or posting job opportunities with your company, your website is a great recruiting tool for building your business. Now that you have the top ten reasons you need a website, Let me help you design or re design your website. Visit our website at www.kaizenwebmedia.com . Small business web site design (Comment on this)
Tuesday, April 26th, 2011
7:23 pm	Is your company Web site Effortlessly Accessible For Guests To Reach You? Is your business Website Easily Accessible For Visitors To Reach You? A small business website should have clear instructions on how the visitor can contact you. Most Web based businesses have only a email contact. However you can greatly increase your credibility by including additional contact particulars particularly when you're promoting items on-line or supplying a service. Your get in touch with particulars are probably the most essential creditability elements and should consist of the following inside your get in touch with page : Telephone number Mobile Telephone quantity (optional If You need help developing your companies E-Strategy Solutions then please visit http://www.kaizenwebmedia.com Small business web site design (Comment on this)
Tuesday, April 12th, 2011
11:01 am	Before you Launch that Local Small Business Website Before you Launch that Local Small Business Website I was approached to do a speaking gig to a group of local small business owners who owned brick and mortar businesses and wanted to launch websites to use for local and online marketing purposes. I figured since I was writing a presentation up for that, I would condense it into a shorter version and throw it up here. This post is not for experienced search marketers or professional webmasters. This is aimed at the small mom and pop that doesnt make their living online, but rather would like to gain a few leads here and there from generally non-competitive geographical + keyword combo terms by placing up a web site consisting of a handful of pages  additionally to supplying helpful info to all guests to their websites  whether or not they come from search engines like google or nearby offline advertising efforts. Think it or not, not everybody who reads my weblog is large into search engine optimization  I get lots of emails from little company owners asking about what might appear like remedial topics to these of us who make our living within the business. So, this post is for them. ;-) Obtaining began: 1. Get your personal domain name and register it for a number of years. Having a effective company, spending 50 dollars to register your domain for the following 5 years is really a no-brainer. two. Get a decent host  for a nearby little company web site that doesnt envision mounds of visitors or a complex web site setup, you are able to discover a ton of inexpensive and dependable hosting choices for much less than ten dollars per month. Pay the 1-2 dollars additional per month for a distinctive IP address (your host will know what that indicates). three. Setup an e-mail address utilizing your domain. Your hosting strategy will include a minimum of 1 totally free e-mail address and your host ought to have directions on how you can setup and configure your mail client to verify that e-mail. me@mybusiness.com looks a lot more expert than me432@yourisp.net. four. In the event you dont know how you can make a great website either employ a internet designer (for a little website spanning only a couple of pages, the price ought to be really nominal) or maintain it easy having a fundamental background color, fonts and actual life photos (if applicable). Id suggest the internet designer for a nominal fee. Keep in mind, the web site will probably be the very first impression of one's company to on-line users. What to place in your homepage: 1. Make certain your company name, what you do, exactly where you do it, who you do it for and why youre the very best at it all seem on the homepage in text. Be brief and sweet (they are able to go to other pages with the website for in depth info on these topics) but also be descriptive. two. Your address, telephone quantity and e-mail address ought to seem on each and every page in text. Make sure to list this info in complete, such as street address, city, state and zip code. List the telephone quantity with region code. three. Hours of operation. four. Cities you serve inside your nearby region. Other pages you need to have at a minimum: 1. About page  This really is exactly where you go in depth in your business. Give a detailed, but not as well lengthy (believe essay, not thesis), explanation on what you do, how lengthy youve been doing it, what makes you the best at it and why customers should choose you above the competition. 2. Services or Products page(s)  Tell them what you do and what you can provide to them. Add pricing information if you feel it is appropriate. If you do something that has a finished result such as landscaping, pool construction, paint jobs, room additions, etc. consider adding pictures of past work  as they say, pictures (that are resized properly using a graphics or photo editing program) can be worth 1000 words (but be sure to add descriptions of what the pictures show in text). 3. Contact page  Tell visitors how to get a hold of you. This includes your full address, phone number, email address, fax number, additional locations (if applicable with all of their pertinent information as well), hours of operation, a map (you can easily get one online via major mapping sites) and directions from one or two major roads in the vicinity. Be sure you list a privacy policy on the site if you have any forms for users to fill out telling them what you will and wont do with their information. Make sure you check emails often and are timely in responses to inquiries. 4. Coupon page (optional)  If you want to know when new referrals are coming from your website, tell people to mention that they found you via your website for a nominal discount. Making your new website search engine friendly: 1. Make sure the titles tags on each page are unique and include some keywords you think people would type into a search engine while trying to find your site. I.e. if you do landscaping in miami, Florida your homepage title tag might be: be: Professional Landscaping Services in Miami, Florida  Your Company (no quotes). Every page on your site should have a title tag that reflects the content specific to that page. 2. Make sure the meta description tag on each page contains a sentence that serves as a mini-advertisement for your company that makes people want to find out more as it may appear at times under the title of your website in Google and other search engines. Be sure the description is not only promotional, but informational about your company and website. 3. Make sure the designer doesnt use flash (for the entire website) or JavaScript hyperlinks to navigate your website. For a myriad of factors you dont care about, I assure you this really is extremely poor in the event you have any hopes of individuals discovering your web site within the search engines like google. four. Add some hyperlinks for your web site which are helpful to individuals searching for info about your services. I.e. in the event you belong to an association (like an attorney would towards the bar), in the event you possess a partnership having a associated company (you develop pools, so you list a couple of suggested pool upkeep businesses), in the event you can refer individuals to sources of extra info (like an accountant pointing to numerous documents on the IRS web site that might be useful to customers)  these are all fantastic hyperlinks to add for your website. You are able to function these hyperlinks into your normal pages or produce an extra page for resource hyperlinks. If You need help developing your companies E-Strategy Solutions then please visit http://www.kaizenwebmedia.com Small business web site design (Comment on this)
Monday, April 11th, 2011
4:50 pm	Leading ten Factors Why You'll need a Web site Leading ten Factors Why You'll need a Web site 1.Your company is Open towards the Globe 24/7, 365 Days a Year In contrast to your companys workplace that might be open from 8-5, Monday thru Friday, your companys web site is open 24 hours each day, 365 days a year. There are lots of various time zones that might impact your company, which is why becoming on the internet makes it time handy for everybody. 2. Its Your On-line Brochure / Catalog That will Be Changed at Anytime A web site is simpler, less expensive and faster to update than print materials. Its capacities are nearly limitless which permit you to offer users with much more comprehensive info. This may save you cash on printing and distribution expenses also. 3. Reach New Markets having a International Audience On the web, you arent that nearby small company any longer. You've the possible to become observed by millions across the globe. Did you ever believe your business would have the chance of performing company all over the world? Nicely, now you are able to. With out a doubt, the web will be the most price efficient method to trade nationally and internationally. 4. Enhanced Consumer Service By supplying answers to concerns in your web site, sales and info requests could be processed automatically and instantly, whether or not somebody is within the workplace or not. On-line types could be utilized to permit clients to request quotations or ask additional info. Save expenses by permitting users to download invoices, proposals and essential documents. 5. Present a Expert Image For a little company, a well-designed internet website is really a fantastic way of instilling self-confidence and searching larger than you really are. In this day in age, clients assume which you currently possess a web site. By now, your main competitors most likely currently possess a presence on the web. If they do, maintain up with them and discover methods to create yours much better. 6. Sell Your Items Why pay costly rent, overhead, electric bills, and all of the other expenses that go together with owning a bricks-n-mortar company? Promoting in cyberspace is a lot less expensive along with a great method to supplement your offline company. Supplying secure on-line ordering is extremely inexpensive for even the smallest companies. 7. Promote Your Services Lawyers, physicians, monetary consultants, entertainers, realtors and all service oriented companies ought to let clients know that they've a option. Millions of users are referring towards the internet and are utilizing companys web sites to create main choices once they require a specialized service. 8. Collect Info and Create Useful Leads You are able to collect info about your clients and possible clients by utilizing types and surveys. Instead of going out and obtaining leads, let them come to you. This really is an excellent tool for prospecting targeted clients seeking to use your items and services. 9. Offers Instant Gratification Individuals are busy and dont prefer to wait for info. Give them what they want, once they want it. If your item is appropriate, provide them totally free samples or trials to download. This consists of photos, brochures, software program, videos, Energy Point slides, music and much more. 10. Fantastic Recruiting Tool Whether or not you're searching for talent or posting job possibilities together with your business, your web site is really a fantastic recruiting tool for creating your company. Now that you have the top ten reasons you need a website, Let me help you design or re design your website. Visit our website at www.kaizenwebmedia.com . Small business web site design (Comment on this)
3:34 pm	eBusiness Solutions Why Your Small Business Needs One eBusiness Solutions  Why Your Small Business Needs One The rapid growth of Internet commerce in recent years presents established small businesses with a serious dilemma. On the one hand they can stick with the business model that has worked for them for the last number of years. On the other hand, they can make the shift to serious eBusiness. Choosing to stand pat is usually much easier in the short term. But in the longer term this almost certainly means they will be left behind by technology, and lose many of their most important clients to more aggressive competitors. But shifting to eBusiness may involve committing substantial resources to developing a new game plan. That usually means refining product lines to make them easier to sell online, upgrading computer systems and websites, and training personnel at all levels to be more web savvy. It also means developing or hiring staff to handle the administration of new marketing, sales, and delivery systems, and working with outside consultants and service providers to handle the technical aspects of the new program that cannot be handled by your own people. Is adopting an eBusiness Solution worth the effort? Are the short term difficulties involved in making the transition to eBusiness worth the effort? In virtually all cases, Yes. It is like any other investment in your business. Some businesses look at the cost of upgrading production equipment or of renovating their office or retail space and decide it is simply not worth the cost. They decide the future is too uncertain to risk moving ahead, so they opt to tread water until either circumstance changes, or they simply cannot continue any longer in business. In this sense, choosing to stay abreast of technological changes is a business necessity. And these days deciding to get involved with eBusiness is the most important technological decision many current businesses will ever make. Here are some of the more important advantages of moving to eBusiness: You can develop a more cost effective communication and marketing strategy  The most obvious advantage of upgrading to eBusiness is that it gives you a vital web presence. In an upgraded eBusiness environment your company website becomes the focal point of your communications and marketing strategy. And in an era where an increasingly large number of people are using the web as their first source of product and service info, being there 24/7 is very essential. You are able to reach new markets globe wide The web provides thrilling methods of reaching new markets that could only be dreamed of previously. You will find techniques of promoting your items on-line that permit you to precisely target the clients you're following whether or not they're inside your town or on the other side with the globe. You are able to reach nearby clients and prospects much more successfully Till lately, businesses providing a item or service to nearby clients could not see the advantages of getting an internet presence. But as much more and much more individuals turn out to be comfy with utilizing the web, rather than conventional marketing sources like classified advertisements or yellow pages, getting an aggressive internet presence makes much better company sense even for nearby businesses. This might also provide a springboard to creating new markets additional afield. You are able to cut marketing and advertising expenses On-line marketing isn't only much more effective, however it is frequently much less costly than conventional marketing. Following sales coaching expenditures may also be decreased by utilizing on-line seminars, coaching videos and tutorials. You are able to streamline the ordering procedure by taking orders on-line Implementing an internet ordering program lets you get rid of manual paper function or telephone order taking. It also provides the chance of integrating your sales order program with order fulfillment and delivery so clients could be as much as speed on the progress of their orders whatsoever occasions. You are able to cut communications and telephone expenses Whilst the expenses of voice communications utilizing lengthy distance telephone services have already been coming down rapidly more than the final couple of years, switching to an eBusiness model provides the chance of completely eliminating numerous of those expenses. Obviously there's conventional e-mail. But beyond that you will find systems like Live Help exactly where clients can chat reside with assistance or sales staff. And also the improvement of VoIP (Voice More than Web) promises to totally revolutionize telephone service. Discovering the proper eBusiness Answer Each and every company is distinctive, so each and every company will need a distinctive eBusiness answer. Probabilities are most little companies won't have the resources in-house to create the move. In that situation they ought to discover an eBusiness answer provider that requires a comprehensive method to every situation. Rather than offering a prepackaged program, they should be able to look carefully at a business and make recommendations based on its specific needs. That includes the ability to provide staff training and ongoing support long after the initial system is put in place. If You need help developing your companies E-Strategy Solutions then please visit http://www.kaizenwebmedia.com (Comment on this)